There a few things an individual should look for when looking for real estate agents. Agents are hired to represent and serve client’s best interests, goals, and needs. A professional agent possesses a combo of a positive attitude, along with an inspiring personality with relevant, well-developed skills and aptitude. However, we do not consider some other crucial traits, which relate to getting the property sold. With that aspect in mind, it is imperative to consider, discuss and review the differences between selling, sales and marketing.


Most real estate agents consider themselves salespeople. They help people with their dream of buying a home. They are there for clients to help with the difficult task of homebuying. Having a sales background helps, but they are also peacemakers, negotiators, consolers, and help with guidance.


Agents are there to help sell your house for whatever reason. Whether clients are empty nesters and need a ranch, or a growing family needs a bigger home, agents. Discovering a home’s potential, worth, and a client’s needs are all skills an agent has to master. Professional selling is both a science and an art, which requires ability and willingness, and real estate agents must merge this all together, with serving the goals, needs, and priorities of their clients. They must also maintain ethics and integrity required by both the law and the Code of Ethics!

The science of selling comprises techniques of being able to handle objections, addressing the needs of clients, and getting the seller and qualified buyers together to accomplish a meeting of minds. Check out more about what a team can do at You can always reach them in-person by following the directions via


Quality real estate representation is only achieved when a well-considered, comprehensive marketing plan is executed to attract the right buyers to buy the property. It is imperative to recognize the target market and then use the best combination of marketing to promote it effectively.

A Combination

The best agents combine all the skill sets and provide the required services of helping a buyer find a home or selling a home in the shortest time period at the best possible price with a minimum of hassle.

Doesn’t it really make sense for you to consider the best approach to buy or sell a home? Be sure to thoroughly discuss your goals and ideas with the real estate agents you interview, before hiring the one who best represents you.

Enas Latif Sales Team
5570 Main St Suite 100
Williamsville, NY 14221
(716) 417-4755

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